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Farm Business Marketing Plan

A Marketing Plan is a living document that summarizes all the marketing strategies that a business will develop and use. This will include strategies on how to reach the target audience, pricing, promotional methods, distribution, market campaigns, and competitor trends, among others.

An important part of the marketing plan is to communicate to your consumers what product or service you are offering. You must communicate what sets you apart from the rest of your competitors and why your product is needed to gain and keep clients.

For a farm to be successful, sales must create profits. The marketing plan can help farmers determine how well their products can be sold and where is the best location to find customers.

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A marketing plan could be summarized into 9 easy steps:

1. Set Clear Objectives

2. Identify Your Competition

3. Determine What Sets You Apart

4. Identify Target Market

5. Determine Distribution Strategy

6. Choose Your Promotion Strategy

7. Develop a Pricing Strategy

8. Making a Marketing Budget

9. Measuring Success.

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The following Marketing Workbook can help you to understand these 9 steps so you can start your marketing plan:

For more information about marketing plans, click on the following “Ask IFAS” publication:

Eight Steps to Developing a Simple Marketing Plan