Three green tractors working across a large agricultural field in parallel rows; some rows covered with plastic mulch and a treeline with buildings in the background

Fruit & Vegetable Production

Support to Stakeholders

Crop Production
Irrigation and Fertility Management
Pest and Disease Identification
Integrated Pest Management
Pesticide Use and Safety
Plant Health Monitoring
Digital & Precision Agriculture
Artificial Intelligence Application

Strawberry Production

Florida is the winter strawberry capital of the US, with approximately 17,000 acres grown. Strawberry production accounted for more than 714.4 million dollars in 2025 as one of the highest-value agricultural commodities in Florida. Hillsborough County is the lead producer of strawberries in the state, as the top crop commodity in the county.